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Case Study

Broudy Printing Inc.


The Company
Broudy Printing Inc. is a full-service, high quality sheetfed, commercial printing company located in Pittsburgh, PA. The company was established in 1959 and consists of approximately 50 employees. Broudy primarily produces multi-color folders, leaflets, brochures, and booklets with quantities ranging between 5,000 and 1,000,000. Broudy takes pride for providing the highest standards, meticulous attention to customer service, and investment in the best production equipment.

The Challenge
Broudy Printing had outgrown the capabilities of their existing business management system, so they needed to acquire a more robust system to help manage and grow the business. A new business management system was a major factor in their business strategy. They recognized that purchasing the wrong system would cause substantial repercussions on their bottom-line and future plans.

There were a lot of systems available and Broudy Printing did not have the resources in-house to conduct a thorough analysis of systems. The operation was very busy, so it would be difficult to remove people from their everyday responsibilities to review systems.

The Solution
Broudy knew their search for a solution would be challenging so they retained Profectus Printing Industry Business Consultants to help them with their initiative. Profectus provided expertise and resources that were not available within Broudy Printing, freeing up people, eliminating interruptions to the business, and reducing the cost of their people’s time.
 

Company
Broudy Printing Inc.
Pittsburgh, PA
Commercial Printing
50 Employees

Challenge
Acquiring a robust system to help manage and grow the business

Devoting the resources to conduct a thorough analysis of systems to make a confident decision

Solution
Profectus, Inc. Print Management System Selection Consulting Service

Results
Conducted a thorough suitability analysis of 85 business management systems and found a best-fit solution in just 8 weeks

The process promoted employee buy-in and helped them gain better understand of their business

Broudy Printing Selection Schedule
Team meetings with Profectus to define & prioritize requirements December 8 & 9
Profectus identifies short list of 4 suitable products based on requirements December 15
Broudy issue Request For Proposals to prospective vendors December 18
Product proposals due back to Broudy Printing & Profectus January 11
Selection team reviews proposals and selects 2 finalist January 18
On site product demonstrations using scripts by 2 finalist February 2 & 3
Selection team picks best fit product February 8
Contract negotiations with vendor February 10

Profectus helped the company assembled a six-member system selection team of individuals representing management, sales, customer service, production, purchasing, and accounting. Each team member was responsible for evaluating and selecting a system for his or her area of responsibility.

At the project kick-off meeting, a Profectus consultant prepared Broudy for the undertaking by educating the team with a series of seminars on software capabilities, terminology, benefits, and industry trends.

For two consecutive days, the team met to identify the company’s business needs and system requirements. The Profectus consultant used a checklist of over 1,000 software requirements as a guide to help the team define Broudy’s requirements. The selection team identified and prioritized a total of 447 requirements encompassing Sales, Estimating, Order Entry, Job Tracking, Shop Floor Data Collection, Production Management, Inventory Management, Finished Goods, Shipping, Job Costing, Invoicing, and Accounts Payable. The team determined that the system needed to support 30 administrative and production users.

Broudy Printing’s requirements were benchmarked against a long-list of approximately 85 printing industry software products. Profectus’ knowledge of products helped them quickly narrow down the long-list to four products compatible with their requirements.

A Request For Proposal (RFP) was prepared and sent to the 4 vendors on the short list. The 36-page RFP provided the software vendors with information about Broudy’s organization, production equipment, computer systems, system requirements, and selection schedule. The RFP also solicited information from the vendors such as system capabilities, support, pricing, and references. Broudy requested that the software vendors respond to the RFP and submit proposals within three weeks.

The vendors responded to Broudy Printing’s RPF and submitted proposals. A product comparison study was created benchmarking the capabilities of each system against Broudy’s requirements. Copies of the product proposals and the product comparison were disseminated to each team member for their review.

After carefully examining the product information, the team identified 2 products as the closest matches to Broudy Printing’s requirements. The two vendors were asked to provide an on site presentation of their products to demonstrate its capabilities.

With Profectus’ help, the selection team created 3 demonstration scripts for the two vendors to follow during their product presentations. The scripts covered many of their key requirements and included a various products including a 28 pages plus cover book with a glued pocket, a 6 page brochure, letterhead, envelopes, and business cards.

Broudy provided both vendors with detail information about the company, their system requirements, and demonstration scripts so the vendors could customize their product presentation to emulate Broudy’s needs. This improved the efficiency and relevance of the product demonstrations.

Each of the two vendors gave a full day demonstration of their product to the selection team. The vendors demonstrated how the job scenario would flow through their system, from estimate through order entry, production, and accounting. During the demonstrations, the team used the product comparison spreadsheet to confirm and/or adjust the capabilities rating scores of each product.

After the last product demonstration, the team compared their notes and identified Enterprise 32 as the best match for their needs. Enterprise 32 met approximately 85% of Broudy's requirements.

The Results
With Profectus’ help Broudy Printing created detail requirements, conducted a thorough suitability analysis of 85 business management systems, and found a best-fit solution. The entire process was completed in only 8 weeks and required less then 35 hours of their selection team’s time.

In many ways, the process Broudy Printing went through to find a solution was just as valuable as the solution itself. The process of defining their requirements gave Broudy Printing a better understanding of how their business operated. The evaluation of products opened their eyes to many new ways that software could improve and standardize their business processes. Getting their people involved in the decision process produced employee "buy-in.", adding to the success of the project and the implementation of Enterprise 32.

 

 

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