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Printing Estimating and Planning Seminars

Course Description
This course is designed for anyone involved with the printing industry wanting to improve their understanding of the estimating and pricing process. Subjects covered will include Request for Estimate, improving the quality of information from customers and sales force, methods for collecting information; estimates as a sales tool verses a production tool; developing and using budgeted hourly cost rates and production standards; estimating electronic and convention prepress, press, digital printing, bindery, paper, ink and other materials;  pricing strategies, markups and commissions, value added and pricelists; ,quotations / price proposals wording for you and your customers, industry trade customs; and computerized estimating software and e-commerce.

Who Should Attend:
Estimators, sales and customer service representatives, managers, print buyers, graphic designers, desktop publishers, or anyone responsible for the estimating, planning, or production of printed projects.

Course Outline:
  • Request For Estimate (RFE)
    • Improving the Quality of Information From Customers and Sales Force
    • Methods of Collecting Information
    • Forms, Email, e-Commerce
  • Definition of an Estimate
    • Estimates as a Sales Tool
    • Estimates as a Production Tool
  • Budgeted Hourly Rates (BHR’s)
    • Definition and Purpose
    • Developing BHR’s for your Company
    • Software and Publications for Developing BHR’s
  • Production Standards
    • Definition and Purpose
    • Developing Standards for your Company
    • Software and Publications for Developing Standards
  • Producing Estimates
    • Estimating Electronic and Conventional Prepress
    • Estimating Press
    • Estimating Digital Printing
    • Estimating Bindery
    • Estimating Paper, Ink, and other Materials
  • Pricing
    • Adding Markups to Estimates
    • Adding Commissions to Estimates
    • Value Added
    • Pricelists
  • Quotations / Price Proposals
    • Wording for You and Customers
    • Industry Trade Customs
  • Best Practices
  • Estimating Software and e-Commerce

 

 

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