Sound
estimating and pricing practices are essential to the success of all printing organizations. An estimate
that accurately reflects actual costs plays a key role in making intelligent pricing decisions and
determining your bottom line. The speed in which you can provide your customers with a price quote reflects
your organization’s ability to provide prompt service.
An estimate is also critical for forecasting materials requirements, labor and equipment resources,
production schedules, and costs. All successful print projects start with an accurate time, material, and
cost estimate. This course is designed to improve your estimating, planning, and pricing process by
implementing industry best practices.
What You Will Learn?
In this seminar attendees will learn the following:
• Best Practices for estimating and quoting prices
• Request for Estimates
• Qualifications and responsibilities of the ultimate estimator
• Planning jobs for production
• Improving the quality of information from customers and sales force
• Quotations and price proposals formats that benefit you and your customers
• Estimates as a sales tool verses a production tool
• Using budgeted hourly cost rates and production standards
• Over 100 calculations and formulas for estimating time, materials, and costs
• Estimating prepress, press, digital printing, bindery, paper, ink and other materials
• Pricing strategies, value added and pricelists
• Computerized estimating software and e-commerce
Who Should Attend?
Estimators, sales and customer service representatives, production planners, managers, print buyers, or
anyone responsible for the estimating, pricing, or planning of print projects
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