 A sound pricing strategy is the strongest
catalyst to the sustainability of printing organizations in today’s economy. However, most printing
companies resort to price cutting as their only pricing tactic. The ability to manage effective pricing
profoundly impacts a company’s revenue and profitability.
In this seminar you will learn how to develop a pricing strategy that will increase sales and capture the
maximum profitability from your customers.
What You Will Learn?
• Industry best practices for pricing
• How to charge for e-commerce, web-to-print, mailing, and other value added services
• Assessing your current pricing position
• Over 15 tactics for pricing products and services
• Avoiding the most common pricing errors that companies make
• Pricing strategies that win more orders and at higher profits
• Pricing strategies for various situations
• Making commissions part of your pricing strategy
• How to make intelligent pricing decisions based on statistical data
• The impact of cost on a pricing strategy
• Increasing sales by up selling
• Optimizing pricing by segmenting your customers and your market
Who Should Attend?
This seminar is designed for senior managers, executives, estimators, sales persons, sales managers, and
managers who analyze, recommend, or approve pricing decisions. It is especially valuable companies who are
introducing new products or services, facing significant price competition, or failing to achieve prices
that reflect the value they deliver.
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?Craig is an excellent
instructor who relates very well with his audience. He consistently receives very high ratings on
evaluations.?
?We have used Craig and his company Profectus many times to
deliver seminars and workshops for our printing members, he always receives high remarks and does a wonderful job. Attendees are
?Craig has conducted several
of the more popular workshops at the Institute for Graphics and Imaging. Each of these workshops was well
received by the participants and Craig had professionally prepared materials to support his presentations. The
IGI looks forward to working
with Craig again in the future.?
