Profit margins in the printing industry are very marginal, ranging between 2% to 10% net profit (before tax). The COVID-19 pandemic and U.S. inflation caused typical margins drop between -5% and 5%.

Companies that offer less available or niche products and services typically have greater margins, as high as 20%. The higher margin products tend to be packaging products, wide-format printing, and custom transactional websites.

A financial statement is a report that shows the financial activities and performance of a business. It is used by lenders and investors to check a business’s financial health and earnings potential.

Financial statements can cover any period of time, although they’re most commonly prepared at the end of a month, a quarter, or a year.

Types of financial statement used by printing companies

There are four basic financial statements in accounting:

1. Balance sheet: A snapshot of your business’s financial condition at a single point in time, it shows what you own (your assets) vs what you owe (your liabilities). The difference between the two is often used as a starting point for valuing a business.

2. Income statement: Also called a profit and loss statement, this report shows your business’s revenues and expenses. Expenses are subtracted from revenues to show your business’s profit or loss figure, also known as net income.

3. Cash flow statement: Also called a statement of cash flows, this report shows changes to the cash coming in and out of your business over a period of time. It only records cash (which may not be all of your income), and includes amounts received from lenders and investors. A cash flow statement shows whether you can cover short term expenses like bills and payroll.

4. Statement of changes in equity: Also called a statement of owner's (or shareholder’s) equity, or statement of retained earnings, this report shows how much money your business keeps (rather than pays out to shareholders or owners). Often, these retained earnings are used to make debt payments or are reinvested in the business.

Combined, these statements provide a good view of the financial health of your business.

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